ABOUT
Sheba is the founder and principal designer of Red Theory, Co-Founder of Avenue Theaters, a manufacturers representative for Fortress Seating and a partner to sister company AVI Consulting.
Recognized as an industry visionary with a keen eye for contemporary design, Sheba has developed award winning home theaters, media rooms, wine cellars, and entertainment spaces throughout North America.
Sheba has a passion for fine art and comes from a family filled with creativity; her grandfather was a Chinese calligraphy painter and father was a professional commercial photographer. Sheba studied architecture and design, and her schooling helped cultivate her artistic ability and vision.
Sheba has been recognized with eight CEDIA “Best Home Theater” design awards and has received many international recognitions one of which is for “Best Seating Design.”
While juggling the many hats worn as a design principal, Sheba is an active runner and has a passion for travelling. She is a busy mom to Kaidan and Alexa as well as partner in crime to Paul.
DESIGN PHILOSOPHY
As a designer I believe in the power of imagination to create extraordinary spaces. We are driven by the desire to redefine what is possible in the world of design, continuously pushing the boundaries to craft unique and innovative interiors. Through our unwavering commitment to design, materials, and technology, we aim to transform ordinary spaces into extraordinary experiences.
1. Imagination as a Catalyst: We believe that imagination is the driving force behind exceptional design. By embracing the power of imagination, we encourage our clients to dream beyond conventional boundaries, opening the door to endless possibilities. We see each project as a blank canvas, where we have the opportunity to infuse creativity, innovation, and bold ideas, resulting in truly exceptional spaces.
2. Design as an Experience: Our approach to interior design goes beyond aesthetics; we create immersive experiences. We understand that a well-designed space should evoke emotions and tell a story. Our meticulous attention to detail, careful selection of materials, and thoughtful consideration of the human experience ensures that our designs not only look remarkable but also engage all the senses, captivating and inspiring those who enter.
3. Exploring New Materials: We continuously explore new materials and finishes to redefine the boundaries of design. Our team remains at the forefront of emerging trends, seeking out innovative materials that challenge conventional norms. By embracing sustainable, eco-friendly, and cutting-edge materials, we create spaces that are not only visually stunning but also environmentally conscious and socially responsible.
4. Harnessing Technology: We harness the power of technology to enhance our design process and create spaces that seamlessly integrate with modern lifestyles. Using the best 3D visualization tools we help our clients truly envision their spaces before they come to life. By combining technology and design expertise, we ensure that our creations are not only aesthetically pleasing but also functionally efficient and future-proof.
5. Collaboration and Individuality: We believe that the best designs are born from collaboration. We work closely with our clients to understand their vision, needs, and aspirations. By fostering a collaborative partnership, we ensure that our designs reflect their unique personalities and desires. We celebrate individuality and strive to create spaces that are as distinctive as the people who inhabit them.
Through our unwavering dedication to reimagining what is possible, we aim to create interior spaces that transcend expectations and leave a lasting impact. Our design philosophy embraces the convergence of imagination, materials, and technology to craft extraordinary environments that inspire, engage, and elevate the human experience. Together, let's embark on a journey to redefine the boundaries of design and create spaces that push the limits of what is imaginable.